Shopping under the influence has long benefited high-end specialty retailers — witness the wine-and-cheese parties that are a staple of galleries and boutiques. Now the popularity of Internet sales has opened alcohol-induced purchases to the masses, including people like Ms. Whitten, who works in shipping and receiving and spent just $5 on the cat-shaped phone cover. Chris Tansey, an accountant in Australia, went shopping online after drinking late one night (to be precise, it was well into the morning). By the end of the session, he had bought a $10,000 motorcycle tour of New Zealand.

Online Retailers Home In on a New Demographic - The Drunken Consumer - NYTimes.com

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