Bouwjaar: 1987
“There’s also the tale of how Steve Jobs bought out all air freight for Christmas 1998: To ensure that the company’s new, translucent blue iMacs would be widely available at Christmas the following year, Jobs paid $50 million to buy up all the available holiday air freight space, says John Martin, a logistics executive who worked with Jobs to arrange the flights. The move handicapped rivals such as Compaq that later wanted to book air transport.”
This is what Apple does with all that cash.
Briljant.
